Privacy Policy
Privacy Policy
Effective Date: June 30, 2026
At Sports Fans Merchandise, we value your trust and are committed to protecting your privacy.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.SportsFansMerchandise.com (the "Site"), create an account, place an order, subscribe to our communications, or otherwise interact with us.
By using our Site, you consent to the practices described in this Privacy Policy.
If you do not agree with this Privacy Policy, please discontinue use of the Site.
Information We Collect
Depending on how you interact with our Site, we may collect the following types of information.
Information You Provide
When you use our Site, you may voluntarily provide information including:
- Name
- Billing address
- Shipping address
- Email address
- Telephone number
- Account login information
- Order history
- Product reviews
- Customer service communications
- Information submitted through contact forms
- Any additional information you choose to provide
Providing this information is voluntary; however, certain information may be necessary to complete purchases or provide customer support.
Order & Payment Information
When you place an order, payment information is securely processed by our authorized payment providers.
Sports Fans Merchandise does not store complete credit card numbers or payment security codes on our servers.
Payment processing may be provided through secure third-party payment processors such as PayPal and other payment services offered through our ecommerce platform.
We receive only the information necessary to process and manage your order.
Automatically Collected Information
When you visit our Site, certain information is collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Referring website
- Pages viewed
- Products viewed
- Time spent on pages
- Shopping cart activity
- Purchase activity
- General geographic region
- Website performance information
This information helps us improve our website, customer experience, and marketing efforts.
Cookies & Similar Technologies
Our website uses cookies and similar technologies to enhance your browsing experience.
Cookies may be used to:
- Remember items in your shopping cart.
- Save account preferences.
- Keep you logged into your account.
- Analyze website traffic.
- Improve website functionality.
- Measure advertising performance.
- Personalize your shopping experience.
Most web browsers allow you to control or disable cookies through browser settings.
Disabling cookies may affect certain features of our website.
How We Use Your Information
We use the information we collect for legitimate business purposes, including:
- Processing and fulfilling orders.
- Providing customer support.
- Creating and managing customer accounts.
- Processing payments.
- Detecting and preventing fraud.
- Communicating order updates.
- Sending shipping notifications.
- Responding to inquiries.
- Improving our website.
- Improving product offerings.
- Measuring website performance.
- Personalizing your shopping experience.
- Providing promotional offers where permitted.
- Complying with legal obligations.
We do not sell your personal information.
Marketing Communications
If you subscribe to receive promotional emails, we may send information regarding:
- New products
- Sales
- Promotions
- Special offers
- Company news
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us directly.
Even if you opt out of marketing communications, we may still send transactional emails relating to:
- Orders
- Shipping
- Returns
- Account updates
- Customer service matters
Account Information
Customers who create an account may review and update certain personal information through their account dashboard.
If you wish to close your account or request deletion of your personal information, please contact us using the information provided at the end of this Privacy Policy.
Certain information may be retained as required by law or for legitimate business purposes, including fraud prevention, accounting, tax reporting, and order history.
Third-Party Payment Providers
To securely process purchases, Sports Fans Merchandise works with trusted third-party payment providers.
These providers process payment information according to their own privacy policies and security standards.
We encourage customers to review the privacy policies of any payment provider used during checkout.
Third-Party Service Providers
We work with trusted service providers to operate our business efficiently.
These providers may assist with:
- Payment processing
- Order fulfillment
- Shipping
- Website hosting
- Website analytics
- Marketing performance
- Fraud prevention
- Customer communications
These providers receive only the information reasonably necessary to perform their services on our behalf.
We require service providers to protect customer information and use it only for authorized business purposes.
Analytics & Advertising Technologies
To improve your experience and better understand how visitors use our website, Sports Fans Merchandise uses trusted third-party analytics and advertising tools.
These technologies may collect information such as pages viewed, products viewed, shopping activity, approximate geographic location, browser type, device information, and interactions with advertisements.
Google Analytics
We use Google Analytics to better understand how visitors interact with our website.
Google Analytics helps us analyze:
- Website traffic
- Popular pages
- Customer behavior
- Device information
- General geographic information
- Website performance
Google Analytics may use cookies or similar technologies to collect information about your interaction with our Site.
Additional information regarding Google's privacy practices is available at:
https://policies.google.com/privacy
Google Ads
Sports Fans Merchandise uses Google Ads Conversion Tracking to measure the effectiveness of our advertising campaigns.
This technology helps us understand when visitors complete actions such as:
- Making a purchase
- Submitting a contact form
- Creating an account
- Viewing specific products
This information helps us improve our advertising and customer experience.
Google Ads Remarketing
We also use Google Ads Remarketing.
Remarketing allows advertisements for Sports Fans Merchandise to be shown to previous website visitors while they browse other websites participating in Google's advertising network.
Remarketing advertisements are delivered using cookies and similar technologies.
You can manage Google's advertising preferences by visiting:
https://adssettings.google.com
Meta Pixel
Sports Fans Merchandise uses the Meta Pixel (Facebook Pixel) to measure advertising performance.
The Meta Pixel helps us understand:
- Purchases
- Website visits
- Product views
- Shopping cart activity
- Marketing effectiveness
This information allows us to improve advertisements shown across Meta platforms such as Facebook and Instagram.
More information regarding Meta's privacy practices is available at:
https://www.facebook.com/privacy/policy
Microsoft Clarity
We use Microsoft Clarity to better understand how visitors interact with our website.
Microsoft Clarity may collect information regarding:
- Mouse movement
- Scrolling behavior
- Click activity
- General website navigation
- Anonymous usage trends
This information helps improve website usability and customer experience.
For additional information, please visit:
Microsoft Advertising
Sports Fans Merchandise uses Microsoft Advertising (Bing Ads) conversion tracking to measure the effectiveness of advertising campaigns.
Microsoft Advertising may use cookies to determine whether visitors complete purchases or other important actions after interacting with advertisements.
Additional information is available at:
Information Sharing
Sports Fans Merchandise does not sell your personal information.
We may share information only when reasonably necessary to:
- Process payments.
- Fulfill orders.
- Deliver merchandise.
- Prevent fraud.
- Comply with legal obligations.
- Respond to lawful requests from government authorities.
- Protect our rights or property.
- Complete business transactions such as mergers or acquisitions.
We may also share aggregated or anonymous information that cannot reasonably identify individual customers.
Data Security
Protecting customer information is important to us.
We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
While no method of electronic transmission or storage can be guaranteed to be completely secure, we continually work to maintain appropriate security measures.
Data Retention
We retain personal information only as long as necessary to:
- Complete transactions.
- Provide customer service.
- Maintain business records.
- Prevent fraud.
- Comply with legal, tax, accounting, and regulatory obligations.
- Resolve disputes.
When information is no longer required, it will be securely deleted, anonymized, or otherwise disposed of in accordance with applicable law.
Children's Privacy
Sports Fans Merchandise does not knowingly collect personal information from children under the age of 13.
If we become aware that personal information has been collected from a child without appropriate parental consent, we will take reasonable steps to delete that information promptly.
Parents or guardians who believe a child has provided personal information should contact us immediately.
California Privacy Rights
California residents may have additional privacy rights under applicable California law, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Depending on applicable law, California residents may have the right to:
- Request access to personal information we maintain.
- Request correction of inaccurate information.
- Request deletion of certain personal information.
- Request information regarding categories of personal information collected.
- Request information regarding categories of third parties with whom information has been shared.
To exercise applicable privacy rights, please contact us using the information provided below.
We may request reasonable verification of identity before fulfilling privacy requests.
Third-Party Websites
Our website may contain links to third-party websites.
Sports Fans Merchandise is not responsible for the privacy practices, content, security, or policies of websites we do not own or control.
We encourage customers to review the privacy policies of any third-party websites they visit.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, or legal requirements.
When updates are made, we will revise the Effective Date shown at the beginning of this Policy.
Your continued use of our Site after changes become effective constitutes acceptance of the revised Privacy Policy.
Contact Us
If you have questions regarding this Privacy Policy or would like to exercise your applicable privacy rights, please contact us.
Sports Fans Merchandise
1345 N. Fitzgerald Ave., Suite E
Rialto, CA 92376
Phone: (909) 354-1962
Email: sales@sportsfansmerchandise.com
Website:
https://www.sportsfansmerchandise.com
Thank you for trusting Sports Fans Merchandise.
We appreciate the opportunity to serve you and remain committed to protecting your privacy while providing a secure and enjoyable shopping experience.